In 2005, when Rich and Joan Bennion purchased the Anniversary Inn brand, the four different properties were not all owned by the same investment group. Logan and Boise were owned and operated by one group, and an entirely different group owned the Salt Lake locations. They shared the same brand name, but they were operated completely different.
The initial challenge was to get all four locations running more efficiently and uniformly. This included small things like requiring our staff to wear standardized uniforms, to more complex processes like modifying how we cleaned the rooms each day. Our housekeeping staff went through some rigorous training to get everybody on the same page to ensure our rooms are kept clean and inviting.
We also took a look at some of the themes and determined that we needed to “update” some of them or at least give some of them a facelift. As we looked at some of the rooms that we wanted to update, we also set as a goal to “raise the bar” each time we added a new room so that we could make an even bigger impression for our guests when they check into one of our Suites. Our theory is: “If the customer doesn’t say “Wow” as they walk into one of our suites, we didn’t do it right.” Joan took the lead on designing the rooms and ensuring that the tiniest details were addressed.
For those who have been following our progress, you will remember that our first major overhaul was to totally redo the lobby and common-area carpeting in both our Salt Lake locations. We then went to work on some of the suites. Little by little we have been updating and enhancing many of the different suites across all four locations.
The first major addition to our family of themed suites was in Logan. We took an old office and converted it into the Arabian Nights suite. From day one this has been a very popular room.
We then determined that Logan needed more rooms and so we purchased two adjoining buildings and began planning how we were going to introduce 12 new suites to our Anniversary Inn family.
This past fall we finally completed the project and, for those of you who have been following, I think it’s safe to say that we have really “raised the bar” with the level of detail and extravagance that we put into these new rooms.
If you’ve not checked them out, go to: http://www.anniversaryinn.com/logan.php
If you can get to Logan, it is definitely worth the trip!
The new themes are:
I’d be curious to hear some of your comments on how we did with the Logan expansion.
Does anybody have any feedback on which rooms are your favorite and why?